our mission is silver rights, not civil rights, but silver rights to make free enterprise and capitalism to work for the poor and i would argue they even view middle class today, you feel poor. if you are living in a major city, making less than $450,000, $50,000, $70,000 a year, living in a small town, making $25,000, $30,000 a year struggling to make ends meet, so folks living from paycheck to paycheck before the economic crisis, and whether you are white, black, red, brown, or yellow, you want to see some more green, so we think that financial dignity and financial literacy is a new civil rights issue. you don't understand the language of money, and you don't have a bank account, you're an economic slave. >> ambassador, what made you get involved in the project? >> dr. king's mission was to redeem the soul of america from the triple evils of racism, war, and poverty. >> that's more than a government proposition, and we found that we had to involve everybody in the free enterprises, and that was more money available in the free enterprise system. if we learn the language of money, as j